Selling A Home 101

So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize into a smaller home. Whatever the reason, you've decided to sell your home. What follows are some useful hints and ideas to make the selling process easier.

Basics Are Just the Beginning
When you put your home on the market, a real estate agent may compile comparative pricing of homes in your area, post a sign in your yard or place your home on the Search All Listings. Most real estate agents will offer these industry standard services. Even the most expected service yields superior results.

• Our standard services are handled with exceptional care and expertise
• We offer exclusive services and a customized marketing plan developed specifically for you

Setting the Standards of Professionalism
When you list your home with us, you can rest assured that behind us is a team of experts who are well trained to support your interests. Our professional support team shares our commitment to a successful transaction. Here is a list of our support efforts:

• Most office managers are non-selling real estate professionals, thus maximizing their availability to sales associates and to you
• Sales associates are supported with full-time administrative staff, allowing them more time to attend to your needs
• Individual agent marketing of your home is supported with extensive advertising, increasing exposure to potential buyers
• Offices are open seven days a week, with sales associates and support staff available to you and potential buyers

Pricing Strategies
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:

• If the listing price is set too high, potential buyers may be deterred from considering your home.
• Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
• The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
• The higher your home is priced above market value, the fewer number of buyers will look at it.

We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:

• Determining the selling price of recently sold properties with attributes similar to yours.
• Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
• Determining what properties are competing for the attention of buyers right now.
• Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.

To find out the potential value of your home, contact The Marley Team today.